Brand Story: Time100

 The Heart of Precision, The Art of Style

Every masterpiece begins with a heartbeat. For Time100, that heartbeat is rooted in a legacy of unmatched precision.

Our story began with a singular advantage: our primary investor, the Pearl Star Group, is the world’s largest manufacturer of watch movements. As the most technically complex core of any timepiece, the movement is the "soul" of the watch. With this powerhouse of engineering at our back, Time100 was born in 2012 with a mission to merge "Internet-driven innovation" with the peak of "Chinese Manufacturing."

However, we believe a watch should be more than just a precision instrument; it should be a statement of identity. Positioning itself as a premier Designer Brand, Time100 bridges the gap between horological excellence and contemporary fashion.

Our collections are brought to life by a team of professional Hong Kong designers born in the 1990s. These young visionaries capture the pulse of international trends, ensuring every Time100 piece is not just a tool for time, but a versatile accessory designed to complement modern wardrobes. While we leverage a global supply chain for our premium components—from cases and dials to straps and hands—we maintain absolute control over the final chapter of creation. Every watch is assembled and rigorously tested in-house, ensuring that the "final mile" of quality meets our exacting standards.

Since our inception, Time100 has launched over 400 unique styles and delivered more than 1.5 million timepieces to enthusiasts around the globe. From the bustling streets of China to the fashion capitals of Germany, the UK, France, Italy, and Switzerland, and across the oceans to the USA, Canada, and Japan, Time100 has become a symbol of designer elegance.

Time100: Precise by nature. Stylish by design.